Creating art for clients can also be creating a personal relationship with them. When a group of marketers contracted me for a mascot design, I had to truly understand each of them. My plan was for each mascot to emulate their traits. Incorporating all of those in one design was indeed impossible, so the challenge was using a handful of their traits to my design without losing recognizability. I carefully picked their most unique characterizations and let that show in my final output. They were more than satisfied with my work, and even posted it on social media sites for the whole world to witness.